959 Eton Way · For Anita's approval

959 Eton open house campaign

The website, the texts and emails people get after they register, the video and the ads. Approve each piece or tell us what to change. Nothing goes live until you sign off.

Birdland, Sunnyvale4 bed · 2 bath1,631 sq ft5,985 sq ft lot

How this works

  1. Fill in the open house details below and check the facts.
  2. Read each piece. Click Approve or Needs changes and type what you'd like changed.
  3. At the bottom, press Send my approval. It goes straight to Irah.

Open house dates from Bridgette: Saturday Oct 24 and Sunday Oct 25, 1 to 4 PM. They are already in every text and email below.

Website

Your real photos, the floor plan and your video tour, all on one page. The registration form at the bottom feeds straight into your Smart Sellers Club account and starts the texts and emails below.

959 Eton Way website

Where the ads send people
Website preview
What's on it
  • Twilight hero photo + "Register for first access"
  • Facts: 4 bed, 2 bath, 1,631 sq ft, 5,985 sq ft lot
  • Six highlights, the floor plan with room sizes
  • Birdland + minutes from Apple Park
  • Your 1-minute video tour, 33-photo gallery
  • Registration form + your contact block, The Agency logo bottom right
Open the website

The plan

One automation. Everyone who registers on the website gets a confirmation right away, then reminders before the open house and a thank-you after. If someone registers late, they skip any reminder that has already passed.

1. ConfirmationRight after they register.
Email + text
2. Day beforeFri Oct 23, 10 AM.
Email + text
3. Day ofSat Oct 24, 9 AM.
Text only
4. Thank youMon Oct 26, 10 AM.
Email + text

Texts only go out between 9 AM and 8 PM Pacific. If someone texts back, the automation stops texting them so you can talk to them directly.

Texts & emails

{first name} fills in each person's first name automatically. Emails come from you, and replies go to anita@anitasalas.com.

1. Confirmation

Right after they register
Text message
Hi {first name}, it's Anita Salas with The Agency. You're registered for the 959 Eton Way open house, Sat & Sun, Oct 24-25, 1 to 4 PM. Photos + video tour: 949eton.com Reply STOP to opt out

2. Day-before reminder

Fri Oct 23 · 10 AM
Text message
{first name}, see you tomorrow at 959 Eton Way! Open house Sat & Sun, 1-4 PM. Directions: maps.google.com/?q=959+Eton+Way+Sunnyvale+CA Can't make it? Reply for a private showing. - Anita

3. Day-of text

Sat Oct 24 · 9 AM
Text only on the day, so nobody gets two messages in one morning.
Text message
Today! Open house at 959 Eton Way, Sunnyvale, 1-4 PM (and again tomorrow, same time). Come say hi. - Anita, The Agency

4. Thank you

Mon Oct 26 · 10 AM
Text message
Thanks for your interest in 959 Eton Way, {first name}. Questions or want a private look? Reply here anytime. - Anita, The Agency

Video

Your 1-minute tour. It runs as the main ad and plays on the website.

"Love the energy of Silicon Valley"

78 sec · vertical

Used as-is. For Reels and Stories we'd run the full video. For the Feed we'd also test a shorter cut of the first 15 seconds plus the closing line.

Captions are already in the video, so it works with the sound off too.

Ads

Facebook and Instagram. One goal: register for the open house on the website. Every ad shows your name, The Agency and your DRE number.

Real estate ads run under Meta's Housing category. That means we can't target by age, gender or zip code, the audience is a radius of at least 15 miles, and the copy describes the home, never the buyer. Everything below is written that way.

Photo carousel

6 swipeable cards
959 Eton WayOpen house Sat & Sun, 1-4 PM
Living roomWith fireplace
Refreshed kitchenMove-in ready
Private backyardPatio + covered pergola
Minutes from Apple ParkBirdland, Sunnyvale
Single level4 bd · 2 ba · 1,631 sq ft

Ad text A

Runs with the video
Love the energy of Silicon Valley, but want a neighborhood you can call home? 959 Eton Way is a beautifully refreshed 4 bed, 2 bath home in Sunnyvale's Birdland neighborhood, just minutes from Apple Park. • 1,631 sq ft, single level • Living room with fireplace + separate family room • Private backyard with a covered pergola • Attached 2-car garage 📍 Open house this weekend: Sat & Sun, Oct 24-25, 1-4 PM. Register for directions and a reminder. Anita Salas | The Agency | DRE #01735601

Ad text B

Short · runs with the carousel
Convenience and community, at one address. A refreshed, move-in ready 4 bed, 2 bath home in Birdland, Sunnyvale. Minutes from Apple Park, parks and the best of Silicon Valley. Open house Sat & Sun, Oct 24-25, 1-4 PM. Register below 👇 Anita Salas | The Agency | DRE #01735601

Ad text C

Just the facts
Minutes from Apple Park. Move-in ready. 959 Eton Way, Sunnyvale 4 bd | 2 ba | 1,631 sq ft | 5,985 sq ft lot Open house Sat & Sun, Oct 24-25, 1-4 PM. See the photos, floor plan and video tour, and save your spot. Anita Salas | The Agency | DRE #01735601

Headlines, description, button

Headline 1: Open House Sat & Sun 1-4 PM · 959 Eton Way Headline 2: 4 Bed Home Minutes from Apple Park Headline 3: Refreshed + Move-in Ready in Birdland Description: Oct 24-25. Register for directions + a reminder. Button: Sign Up Link: 949eton.com
The open house is 3 days out, so every version leads with the dates.

Send my approval

When you've gone through everything, add your name and any final notes, then press send. Your email app opens with your answers filled in, ready to go to Irah. Your choices are also saved on this device, so you can come back and finish later.